What does PR do? It raises awareness. It gets people talking about you, recognizing your expertise, and positioning you as a resource for their future needs. If you’re trying to get conversation started and wondering how to boost your brand awareness, Clubhouse is definitely a great place to get people talking. It’s an audio-based social platform that’s designed to build relationships and grow influence with your target audiences.
What Makes Clubhouse a Good Option for PR?
If you’re a PR practitioner, you may be wondering whether an audio-based app is the right fit for your brand. Does it make sense to invest in this setting and these conversations? We’ve put together a few thoughts on the opportunities Clubhouse gives you to get in front of the right people and how to use Clubhouse to raise brand awareness.
Your opportunity to share your message.
In the traditional world, you might hold a press conference to get in front of a group of journalists who then push your message out through their publications. Or, you might spend marketing money to advertise or to partner with influencers that can share your story. How often do you get the chance to speak directly to you consumers and answer their questions or share your story in real time? Clubhouse makes that happen, where you get to use your talking points and connect with people who matter specifically to your brand.
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Your opportunity to skillfully insert key points about your brand into conversations.
Every room doesn’t have to be focused on your business or your client’s business. While you can lead rooms, you can also participate as a thought leader/contributor in rooms created by others. For example, a parenting coach or a manufacturer of children’s toys might be a good fit in one of the many Clubhouse conversations on parenting and childcare. If you have your key messaging outlined, you may be able to insert yourself into these conversations naturally and serve as a valuable resource. Putting yourself into these discussions can also give you a chance to connect off-platform and share more information. You can highlight your other social platforms in your profile so they can connect with you and continue to learn about you after the Clubhouse conversation has closed.
Your opportunity to connect with journalists and investors.
Networking can be a great perk of Clubhouse. You can begin building relationships with people in your industry for collaboration, with people in your target audience for potential business ventures and even with journalists covering your client’s field or industry. As an example, writer Will Oremus recently participated in a room where he focused on understanding the app and its appeal. That experience became an article that focused on Clubhouse and its benefits. Companies don’t have to settle for tracking down journalists on Clubhouse, though. Some forward-thinking companies are starting to use Clubhouse as an investor and media relations strategy, creating rooms and setting formalized times for discussion. For example:
- Restaurant Brands International hosted a forum for business media and investors after its financial earnings reports were released.
- Carparts.com used a Clubhouse room to create relationships with potential retail investors.
Clubhouse makes sense as part of your overall PR strategy because it gives you a voice, a way to create value for your listeners and an opportunity to build and nurture relationships with your target audiences.
If you’re ready to experiment with Clubhouse for brand awareness, take some time to get your brand messaging clear and to outline the key points you’re going to promote. Need some help with that? Let’s talk about how we can support your thought leadership and brand awareness efforts.
