In today's digital age, remote video interviews have become increasingly prevalent, offering a convenient solution for connecting with media outlets regardless of location or time zone. Honing the skills for these virtual interactions is essential for producing engaging and professional content. If you’re preparing for your first remote media interview, our guide will equip you with all the necessary steps to make the best first impression and communicate assertively, professionally, and with the confidence that leaves a lasting impact.
Before the Interview
Ensure Proper Technology Setup:
Before diving into your media interview, ensure your technology is up to par. Download the necessary video software and update it to the latest version. If you have external devices like a camera or microphone, ensure they're set up and functioning correctly. Opt for headphones with a microphone for enhanced audio quality.
Identify Your Interview Location:
Select a quiet room with a door to minimize interruptions. Aim for a location close to your internet router for a stable connection.
Set Up Your Space:
For television interviews, visual presentation is crucial as viewers rely heavily on what they see. Pay attention to lighting, background, and seating arrangements. Position yourself with a light source in front of you to avoid shadows. Opt for a clutter-free background with appealing visual elements. Set up a comfortable chair and position your camera at eye level for optimal framing. Lighting, background, and seating arrangements all play pivotal roles in how you appear on screen, affecting audience perception and message effectiveness.
Even for interviews intended for mediums other than TV, such as online platforms, always ask about potential video publication. Treat remote video interviews with consistent diligence, as unexpected video usage could occur. This underscores the importance of meticulous setup and presentation.
Run a Test:
Conduct a test call with a friend or colleague to ensure your video and audio are working flawlessly. Testing your setup with a friend or colleague is especially vital for live TV or radio interviews, where there's no margin for error. With just one chance to get it right, flawless video and audio are non-negotiable.
Prepare Talking Points:
Come prepared with a briefing about who the interviewer is, what the purpose of the interview is, and what questions they could potentially ask you. Have talking points ready to ensure a smooth and insightful conversation flow.
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During the Interview
Prevent Interruptions and Distractions:
Pets wandering into the background or the distraction of moving ceiling fan shadows can disrupt the professionalism of your interview. To avoid such distractions, silence your phone, notify family members, and ensure pets are kept away from your interview space. This ensures a smoother and more focused interview experience.
Dress Appropriately:
Choose solid-colored clothing and avoid bright patterns. Maintain a professional appearance to make a positive impression.
Pay Attention to Body Language:
Focus on good posture, avoid excessive movements, and maintain eye contact with the camera. Speak slowly and clearly to enhance communication.
After the Interview
Express Gratitude:
If your media interview is not live, thank your interviewer for their time and insights, and inquire about any additional assistance they may need.
Share Resources:
If you have a PR team, they likely facilitated the remote media interview. However, if they didn't, inform them if the journalist requests supplementary assets for the story. Offer additional materials like b-roll and photos to enrich the interview's content.
Amplify Your Media Coverage:
Strengthening relationships with media outlets and journalists involves mutual support. One effective way is to amplify the reach of the stories they publish and promote their work within your network. Sharing the interview across your social media channels and newsletter, if available, not only expands its audience but also showcases your collaboration and commitment to mutual success.
By following these steps, you'll be well-prepared to excel in remote video interviews for podcasts, digital publications, and radio or TV programs. Showing up to an interview well-prepared and with the correct set-up demonstrates your appreciation for the journalist's time and conveys that you take the opportunity seriously. In a world where video is driving digital media consumption, understanding how to show up prepared and with confidence on the other side of the computer screen is imperative.
