Event PR

Latinas in Tech is a non-profit organization founded in 2014 with the mission to connect, support and empower Latina women working in technology.

Their annual event, the Latinas in Tech Summit, gathers hundreds of Latinas looking to network, search for new opportunities, and advance their careers.

In 2024, with plans for a larger and more impactful summit, the organization reached out to Twin Minds Media to help raise awareness, generate buzz, and boost ticket sales for the upcoming event.

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A comprehensive event PR strategy was developed to maximize visibility for the 2024 Latinas in Tech Summit and the Latinas in Tech organization among key target audience segments. This was achieved through strategic media relations efforts and carefully curated influencer marketing partnerships that involved organic and paid collaborations.

The strategy was structured into three phases, ensuring continuous engagement and momentum leading up to the summit:

• Pre-event: early media relations and influencer outreach, pitching, and press release distribution. As the event drew closer, influencer and media engagements were amplified to create buzz and increase excitement. 
• Summit day: PR team coordinated on-site media interviews and monitored real-time influencer coverage across social media platforms.
• Post-event: media follow-ups and distribution of the Annual Member Report 2023.

The release of the Annual Member Report 2023 provided data and insights that the PR team was able to leverage for additional outreach and tailored media pitches to top journalists across the tech, business, and entrepreneurship verticals.