Launch of employee advocacy platform

SocialReacher enlisted the help of Twin Minds Media to manage publicity for their launch in the U.S. and Latin American markets with the goal of introducing the brand and generating awareness in the B2B sector.

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Challenged with the task of spreading the word about this new employee advocacy platform, the Twin Minds Media team executed a multi-pronged campaign to secure high-quality media coverage and CEO interviews in the leading marketing, human resources, and business outlets in the region.

Understanding that a pan-regional campaign requires a holistic strategy and localized approach due to each market’s nuances, the PR team adjusted and tailored pitch angles to reflect the current situation in the region.

In the United States, where the employee advocacy sector was more developed and advanced, the team was able to hit the ground running and garner immediate media interest and attention, whereas Latin America required a different approach. Being that employee advocacy was a rather new concept in the region, PR efforts focused on introducing the idea and educating prospects via platform demos, bylines, and media interviews.

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